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March is here, which means it’s National Frozen Food Month! Now in its 40th year, Frozen Food Month is the perfect time to celebrate the benefits of frozen foods and check out what’s new in the frozen food aisles. Frozen foods offer a convenient, healthy, and affordable option for busy families and individuals.

Murray Lender

So, how did Frozen Food Month come about? In response to observations that March was the slowest month for sales of frozen foods, Murray Lender (founder of Lender’s Bagels) led an effort to declare March as National Frozen Food Month. In March 1984, Lender and National Frozen & Refrigerated Foods Association (known as National Frozen Foods Association at the time) launched the first annual March Frozen Food Month promotion in an effort to raise sales. Lender will forever be known for pioneering Frozen Food Month and we’re extremely grateful for everything he did for the Association and the frozen food industry as a whole.

Follow these helpful tips when shopping, stocking your freezer and cooking for the best food quality:

Convenience: Frozen foods are incredibly convenient. They are easy to store, and can be prepared quickly and easily. They’re perfect for busy weeknights when you don’t have a lot of time to cook. You can simply heat them up in the microwave or oven, and you’ll have a delicious meal in minutes.

Quality: Contrary to popular belief, frozen foods can be just as nutritious as fresh foods. Frozen fruits and vegetables are often picked at their peak ripeness and then quickly frozen, which locks in their nutrients. The freezing process also helps to preserve the texture and flavor of the food.

Affordability: Frozen foods are often less expensive than fresh foods, and they’re also a great way to save money on groceries. You can buy them in bulk and then store them in your freezer until you need them. This can help you avoid food waste and reduce your overall grocery bill.

Variety: Frozen foods come in a wide variety of options, including fruits, vegetables, meats, and prepared meals. You can find everything from frozen pizzas and lasagnas to frozen vegetables and fruits. There are options for every taste and dietary preference.

Sustainability: Frozen foods can also be a sustainable choice. Many frozen food companies use sustainable practices, such as sourcing ingredients from local farms and reducing packaging waste. Additionally, because frozen foods have a longer shelf life, they can help reduce food waste.

Don’t forget to enter our March Frozen Food Month Coupon Giveaway for a chance to win frozen food coupons! We’re also giving away $10,000 in supermarket gift cards – so be sure to enter our $10,000 Sweepstakes today! March Frozen Food Month 10K Sweeps logo

Need some more inspiration? Chat with us on Twitter @EasyHomeMeals on Tuesday, March 7 at 2 p.m. ET, as we discover time-saving meal prep ideas, easy recipes and convenient options for every occasion… starring frozen foods!

Be sure to check out this year’s sponsors for recipes, meal ideas, product information and more.

Happy Frozen Food Month!