Here’s the scoop – Americans really love Ice Cream and Novelties! People living in the United States indulge more than any nation in the world. Ninety-eight percent of all U.S. households purchase ice cream, averaging a whopping 48 pints of ice cream per person, per year.

Get ready to indulge yourself, because June and July mark the annual Summer Favorites Ice Cream & Novelties promotion. It’s a great time to see and taste what’s new in the “Cool” aisles of your local grocery stores, where you will find special promotions and prices on your favorite summer sweets. Treat yourself to a decadent flavor of ice cream, or take a healthier approach to satisfying your craving with a popsicle or some italian ice.

Mr. Food’s Featured Recipe

Popular TV personality and NFRA’s national spokesperson, Mr. Food, always shares his tips for quick and easy cooking, plus delicious recipes that will have your family asking for more! Visit www.mrfood.com for great food information and recipes, and see when his television show may air in your market.

Brownie Bowl Sundae
10 Servings

1 (21-1/2-ounce) package brownie mix
1 quart vanilla ice cream, softened
2 cups whipped cream or frozen whipped topping, thawed
Chocolate shavings or sprinkles, optional

1. Preheat oven to 350ºF. Coat a 9" x 13" baking dish with nonstick cooking spray.

2. Prepare brownie mix according to package directions; pour batter into coated baking dish and bake 25 to 28 minutes, or until a wooden toothpick inserted in center comes out clean; allow to cool.

3. Line a 2-1/2-quart round freezer-safe bowl with plastic wrap. Place about 2/3 of the cooled brownies into the bowl in big chunks; press brownies together, molding them to the bowl, up to about 1 inch from top of bowl.

4. Spoon ice cream into bowl and press firmly over brownie crust, completely covering it. Place remaining brownies over top and press firmly into ice cream. Cover with plastic wrap and freeze overnight.

5. Invert frozen sundae onto a serving platter. Remove bowl and plastic wrap then frost with whipped cream. Return sundae to freezer for 1 hour, or until whipped cream is frozen. Top with chocolate shavings or sprinkles, if desired, and serve.

Mr. Food Talks Ice Cream!

NFRA’s spokesperson, Mr. Food, will dedicate an entire show to Ice Cream & Novelties on July 7th. Check for Mr. Food TV shows and times in your area by visiting www.mrfood.com.

To see what Mr. Food had to say recently about June Dairy Month and all of the great refrigerated products in the “Cool” aisles of the store, click here.

I Scream, You Scream – We all Scream for Ice Cream on Father's Day!

Don’t miss it – Sunday, June 20th

Here are some Terrific Gift Ideas!

• Ice Cream Maker
• Blender for Milkshakes and Smoothies
• Special Ice Cream Bowls
• Unique Ice Cream Toppings
• Lots of Ice Cream in the Freezer!

The June/July Summer Favorites Ice Cream & Novelties Promotion is brought to you by these leading brands:

An easy, elegant ice cream dessert!