Frozen Foods – Fresh Ideas. Great Taste. is a public relations and marketing campaign committed to educating consumers on the benefits of frozen foods including food safety, less waste, nutrition, convenience and quality. The campaign is supported through industry-wide donations and is coordinated by the National Frozen & Refrigerated Foods Association. It includes special promotions for March National Frozen Food Month, June/July Summer Favorites Ice Cream & Novelties, and October Frozen Food Festival.