Frozen Foods – Fresh Ideas. Great Taste. and Cool ∙ Tasty ∙ Wholesome – Refrigerated Foods are national marketing/public relations campaigns committed to educating consumers on the benefits of frozen and refrigerated foods. The National Frozen & Refrigerated Foods Association created the campaigns to deliver key messages about frozen and refrigerated foods to millions of consumers, including convenience, quality, taste, variety, food safety and nutrition.  The campaigns provide many opportunities for the frozen and refrigerated industry as a whole to promote category strengths and product innovations and to showcase the benefits and delicious choices consumers can find in the cool aisles of the store.   Included in these National Marketing/Public Relations Campaigns, are special annual industry promotions, including March Frozen Food Month, June Dairy Month, Summer Favorites Ice Cream & Novelties and October Cool Food for Kids.